Sullys is Fredericton's sporting goods store built on one simple belief: the right gear — chosen by the right people — changes everything. We're here to be your partner in performance, fitness, and fun.
Sullys was built on the belief that a great sporting goods store should feel like talking to a knowledgeable friend — not navigating a big-box showroom or scrolling through endless online options.
We're a local Fredericton retailer with a genuine passion for sport, fitness, and helping people get the most out of the activities they love. From ski seasons to everyday footwear, from skate rentals to boxing circuit classes — we cover a lot of ground, and we do it well.
What makes Sullys different isn't a product. It's an experience. The moment you walk through the door, you'll be met by people who actually care — who ask real questions, listen properly, and make sure you leave with exactly what you need.
That's not marketing language. That's just how we do things.
Fredericton's sporting goods store with a heart.
These are the values we carry into every conversation, every fitting, and every day we open the doors.
Your needs come first. We don't push products — we ask questions, listen to your answers, and recommend what actually makes sense for you.
Our team knows the products inside out — not from a fact sheet, but from real experience using, testing, and recommending them season after season.
First-timers, families, serious athletes, seniors — we treat every customer with the same warmth and respect. There's no such thing as a stupid question here.
We're a Fredericton store, serving a Fredericton community. We know the conditions, the hills, the skating spots, and the people — and that shapes everything we do.
We carry brands and products we believe in. If we wouldn't recommend it to a family member, it doesn't make it onto our shelves.
We're not trying to make a one-time sale — we're trying to earn a customer for life. That changes how we show up for every single interaction.
We built Sullys to serve Fredericton in all its variety. Our customers are a wonderful mix of people, and we're proud to be the store they trust.
"The experience at Sullys feels like talking to someone who genuinely wants you to leave happy — not just leave with a purchase."— The Sullys philosophy
We know sporting goods stores can feel intimidating — especially if you're new to a sport. Sullys was deliberately designed to feel the opposite: warm, accessible, and genuinely helpful regardless of where you're starting from.
You can browse all you like online — but the Sullys difference lives in the store. In-person is where the magic happens.
We're at 507 Dundonald St, Unit C in Fredericton — to the left of UPS and Hospice Boutique. Easy to find, easy to park, and always worth the visit.